Start from : 11th September 2018
Elementary. 16 weeks
PRINCIPLES OF PHOTOGRAPHY
In this fundamental course, students will identify basic photographic tools and their intended purposes, including the proper use of various camera systems, light meters and film selection. Students will analyze photographs to determine their positive and negative attributes and apply these principles to produce their own visually compelling images by employing the correct photographic techniques.
HISTORY OF PHOTOGRAPHY
Students investigate the impact of photography on science, art, and commerce. Particular emphasis is placed on materials, processes and techniques that have played significant roles in the development of the field.
PRINCIPLES OF DESIGN AND COMPOSITION
Basics color principles, including line, shape, hue, texture, form, value and intensity are studied. Students investigate color as seen in black and white and its relationship to composition through harmony and contrast in a variety of formats and media. Students will also learn the usage of classical rules of composition to make a visual statement.
Understanding the secret of exposure control. Learning and exploiting all the tools available for correct exposure. Understanding light and shade. Students will explore light reflectivity in relation to the tonality of the image. This section involves extensive use of the 35mm format using mostly black & white film, introduction to color media.
COLOR MANAGEMENT WORKFLOW
SURVEY OF PHOTOGRAPHY
Students will receive an overview of the photographic industry, including specialty fields available to professional photographers and a history of these fields.
In-depth understanding of artificial lights i.e. studio flashlights, halogen, tungsten, etc. understanding color temperature light quality, advantages and problems.
SECRETS OF COLOUR PHOTOGRAPHY
DIGITAL PHOTOGRAPHIC PRODUCTION
This course focuses on the role of the computer as a necessary tool for the professional photographer. Emphasis is on the development of advanced retouching and manipulation skills as these relate to the use of photographic imagery in two dimensional presentation media.
Intermediate 16 weeks
INTRODUCTION TO STUDIO FLASH LIGHTING
Light characteristics and form: Point light source, Reflectors, Wide light sources, Light banks, Umbrellas, soft boxes, honeycombs, snoots, etc. Understanding light direction, throw of light, soft light, contrasty or hard light, the Light cage, etc.
AVAILABLE LIGHT PEOPLE PHOTOGRAPHY
Introduction to Outdoor Fashion and Portrait Lighting using Diffuser, Reflector, Mirror etc., Five portrait lighting outdoor.
Concept of Portrait photography. Tools and requirement: Studio, camera, lenses, film etc.
Basic Portrait lighting: Main light, fill, hair, background light. Light ratio. Studio and/or location photography. Groups and outdoor portraits. Light metering for portraiture.
A comprehensive study of advanced traditional and contemporary portrait techniques. Corrective and glamorous make-up. Classical lighting set ups. Fashion lighting set ups. Use of backgrounds. Posing and creative techniques. Designed for students who are considering a major interest in fashion photography.
This course provides an overview of the fashion photography industry. Students are directed in the proper use of figure posing as it applies to various advertising formats. The theory/practical of collaborative work among a design team will be executed. Features a mock ad campaign shoot demo featuring traditional/contemporary fashion wear.
Conceptual people photography. The entire process from selection of models, production, pre, post of an advertising shoot. Shooting people at location and on a studio set for an advertising campaign.
Students will obtain an accurate picture of the field of photojournalism and editorial photography. Emphasis is placed on creativity, content, gathering of information, and layout. Examples of photojournalism will be shown and the students will be required to produce their own renditions of the picture story, magazine covers, and page layouts for all types of print and digital media.
In depth hands on training on the practical usage of Digital Imaging software viz. Adobe Photoshop, Genuine fractals, etc. Fundamentals to in-depth working.
DIGITAL FASHION TECHNIQUES
Digital fashion basics to advanced, Portrait basic to Advanced, Practical usage of Digital Imaging in People photography.
Advanced 16 weeks
STILL LIFE I
Concept of still life photography. The tools and requirements, studio, camera, lenses, films etc. Texture lighting, lighting for highlights, three-dimensional lighting. Basic tabletop set ups. Critical focusing for edge-to-edge sharpness. Lighting for square, round, spherical, and cylindrical objects. Lighting for artwork/picture copying. Shadow-less product photography and creating color vignettes for backgrounds.
STILL LIFE II
Intensive hands-on practical examples designed to present difficult subjects like transparent objects-glass, reflective and metal objects, different types of jewelry, food, TV /computer monitors, medical photography, macro photography, U.V. light photography etc.
LARGE FORMAT PHOTOGRAPHY
Students will learn the principle and concept of large format photography. They will learn the operation and applications of the view camera, including how to control perspective and maximize the plane of focus.
This course explores the control of contrast and tonal reproduction in black and white film through the manipulation of exposure and developing. Students learn how to predict the density levels of negatives under various metering and processing conditions and how to produce prints of excellent quality.
DIGITAL PHOTOGRAPHIC ILLUSTRATION
Practical usage of Digital Imaging in the field of Advertising and editorial photography. Light painting techniques, and advanced digital light painting.
ADVERTISING [STILL LIFE]
Understanding clients'/art-directors' brief. Compression curves, understanding the process involved in transforming a photograph to a printed image. The pre-press to off-set/digital printing process and the requirements of print media. Various exercises will be conducted as a group effort to produce ad campaigns, brochures, newsletter, and point of sale displays, etc.
This course explores the special needs of location photography. The planning and logistics of shooting on location are covered areas like transportation, scouting, permits and billing, in addition to lighting and metering in a variety of situations.
COLOR MANAGEMENT AND PHOTO ENHANCEMENT
Advanced color management techniques, Photo retouching, enhancing and optimizing, Displacement mapping, Essential post production techniques will be taught with demo and practical.
4th.Semester: Applied Art
Digital Imaging 16 weeks
Students will learn the process from conceptualization, visualization, design, pre-production, production and shooting of indoor and/or location sets taking into consideration 3D depth and perspective with relation to the lens and format in use. Effective use of continuous, flashlights, and mixed light sources to illuminate large sets. Understanding outdoor production logistics to do with reconnaissance, shooting permits, cost and mode of travel, lodging, boarding, technical on site logistics, etc.
Students explore the nature and function of commercial corporate, industrial and architecture photography. They will examine the cameras and materials necessary in corporate architecture and industrial photography. Annual report photographs with story telling qualities will be stressed.
OPTICAL AND DIGITAL SPECIAL EFFECTS
In this course students will be taught how to use optical photographic tricks and computer aided manipulation to create dramatic and forceful visual imagery. Emphasis will be made for correct and proper utilization of these effects to make a practical and effective visual statement. Introduction to Photo Surrealism.
NATURE and LANDSCAPES
Students learn how to photograph the beauty of nature and its landscapes with an emphasis on natural and available light and the right techniques to bring forth the best image. Field trips, at differing times of the day complete this course. Helps develop images for both fine art and stock.
FINE ART PHOTOGRAPHY
Pictorial imagery, which can be used as photo décor for homes/offices. Indoor/outdoor photography using black & white or color, using various formats to create visually appealing images of practically any subject. The subject can be as varied as landscapes, nature, ruins, artifacts, sunsets, etc.
In this course students will learn to produce visually appealing food and beverage shots using appropriate props and food styling. Tricks of the trade on how to create condensation, steam, froth, foam, and food color enhancers, etc. will be shown. Students will learn about food habits and customs in relation to geography and culture both in India and abroad.
An evaluation by students and instructors of projects for the purpose of preparing a professional portfolio. Students and faculty work closely in an effort to bring out the student's individual qualities, strengths and skills.
The student will be taught the various means and media's to market his/her Digital Imaging skills and talents.
Students investigate how to apply the principles of visual illustration to the fields of advertising and editorial photography. Emphasis is placed on conceptual interpretation of a theme or copy headline in advertising and editorial assignments.
ADVANCED GRAPHIC DESIGN
An in-depth study of the principles and concepts that govern visual communication with the goal of creative problem solving for clients. Emphasis is on publications, annual reports, corporate identity programs, three-dimensional design and packaging. Students combine digital imaging, typography and photography as a design element for commercial application.
Professional Portfolio Development
PROFESSIONAL PORTFOLIO CONCLUSION
The Students will have spent nearly 4 month to develop and complete their portfolio so as to present their skills to ad agencies to solicit freelance professional work and/or seek short time internship with established photographers to further specialize in their chosen field of photography.
STUDIO OPERATIONS AND MANAGEMENT
A review of considerations faced by photographers when planning to establish and manage a studio operation. Topics included are studio design, recruitment, appraisal and delegation to a studio staff, negotiating with clients and talent, and management of large productions.
PROFESSIONAL PORTFOLIO DEVELOPMENT
This course is the first phase in the students' development of the exit competence portfolio. Emphasis is on career path identification and skills inventory, and work from previous courses is evaluated for quality and job-search relevance. Work from this course is coordinated with the work in Job Search Skills and Portfolio courses.
FEE STRUCTURE AND PAYMENT SCHEDULE
+ Rs. 25,000/- refundable deposit.
Fees includes : Course curriculum, consumables, production charges, study materials and field trips.
The student can further subsidize his/her fees by competing for the "The Mastercraftsman Performance Scholarships" wherein photography related products and/or equipment worth up to RS. 25,000/- will be given to deserving students who have performed outstandingly in their curriculum, competitions, academy projects and assignments, etc.
ELIGIBILITY : 18+ and a passion for image making.
Digital S.L.R. with normal lens, (50mm) or a wide-tele zoom, like 28-80, 80-200, etc., a tripod, a cable shutter release, set of filters and light gels, portable flash, flash syncro cords, mains power cords and guide bulbs for prolinchrom studio flash lights, Hot shoe, Handheld Flash Meter.
Students who complete the course successfully will be awarded the Diploma certificate and will be issued a Shari Professional Photographers Identity card. Both documents will identify you as a Shari qualified professional photographers.